Resume

MAR 3023 - Marketing

• Topics

  • Strategic planning process, competitive strategies, and product positioning

  • Market segmentation and target market selection

  • Marketing research steps and techniques

  • Buying decision-making process across consumer and business situations

  • Product development, distribution channel strategies, and pricing calculations

  • Environmental factors affecting marketing and competitive strategy

• Assignments

  • Real world marketing simulations

  • Case studies on real-world market entry and product positioning

MAN 3025 - Management of Organizations

• Topics

  • Planning, organizing, and organizational design

  • Leadership, human behavior, and team dynamics

  • Decision-making and creative problem-solving

  • Organizational control systems and ethics

  • Leading change and managing workplace diversity

• Assignments

  • Case studies on decision making in leadership positions

  • Management simulation exercises on human resources, employee motivation and performance, and leadership

MAR 3391 - Professional Selling

• Topics

  • Business-to-business (B2B) and business-to-consumer (B2C) sales communication processes

  • Prospecting, qualifying, and needs discovery techniques

  • Delivering persuasive sales presentations and handling buyer objections

  • Relationship-building, account management, and closing strategies

  • Ethics and self-management in professional selling

• Assignments

  • Individual sales role-play recordings and self evaluations

  • Sales prospecting and script development

FIN 4504 - Equity and Capital Markets

• Topics

  • Equity investments, market structures, and trading mechanics

  • Equity analysis and company valuation models

  • Efficient Market Hypothesis (EMH) and behavioral finance

  • Introduction to financial derivatives (futures and options)

  • Portfolio theory and rational investor behavior

• Assignments

  • Financial statement and valuation model analyses

  • Market case evaluations on stock price movements and corporate leadership